Alaska Airlines Manager Brand Activation in Seattle, Washington


Managing Director of Marketing and Advertising


Alaska Airlines is one of the most respected names in aviation and flies throughout its namesake state and the Lower 48, as well as to Hawaii, Canada, Mexico and Costa Rica. Our roots date to 1932 and are symbolized by the Alaska Native painted on the tails of our aircraft. Guided by what we call the "Alaska Spirit", we pride ourselves on providing a lifeline to remote communities while delivering renowned service to everyone we fly. This commitment has brought us national and international recognition. We've been honored with a variety of awards by readers of Travel + Leisure, Conde Nast Traveler, USA Today and others. Alaska, with Virgin America, is the premier airline for people on the West Coast, and together with its sister carrier Horizon Air, flies to more than 115 destinations. The two airlines are subsidiaries of Alaska Air Group Inc. (NYSE:ALK) with annual revenues exceeding $7 billion.


Role Summary The Manager Brand Activation manages a portfolio of 20+ sponsorships spanning sports, music and other lifestyle categories. Properties include San Francisco Giants, San Jose Sharks, Portland Timbers, Bottlerock, Bay to Breakers, Seattle Mariners and more. This role will activate the Alaska brand and drive revenue through the activation of marketing sponsorships and partner marketing efforts. This role reports directly to the Managing Director of Marketing & Advertising.

Scope & Complexity This position supports brand marketing activities for Alaska Airlines.

Key Duties

  • Conceptualizes and develops authentic experiences, sponsorships, activations and partnerships that spark conversations and build communities of Alaska Airlines advocates.

  • Manages a team of direct reports responsible for delivering best in class, differentiated marketing activations.

  • Defines activation goals and ensures all activities are tied to an integrated marketing communications plan.

  • Partners with colleagues across all lines of business to leverage our strategic sponsorship programs to support of business priorities and product launches.

  • Leads the development of new partnership opportunities and helps to shape the proposed partnership activities to create advocates through co-marketing activations.

  • Manages the day-to-day relationship with sponsorship and co-marketing partners.

  • Responsible for the daily activities of Sports Marketing and Experiential Activation agency partners.

  • Manages the execution process end to end including strategy, campaign planning, creative/production, briefing agencies/internal resources, managing the review process and identifying/coordinating all resources to execute on activations.

  • Partners with Product Marketing, Media, Corp Comm and Social teams to deliver coordinated communication plans that leverage all sponsorship resources and engage our target audience.

  • Manages a sponsorship & activation budget.

  • Establishes benchmarks and measurements to determine program effectiveness.

  • Manage budget tracking, reporting and analytics for every sponsorship.

  • Responsible for communicating results to key stakeholders and holding partners accountable for performance.

  • Understands and reports on competitive environment.

  • Builds strong cross functional partnerships to support the strategic goals.

Job-Specific Skills & Education Required

  • A minimum of 7 years of successful sponsorships or partnership marketing experience on the brand or partner side.

  • A Bachelor of Arts or a Bachelor of Science degree, preferably with a concentration in sports marketing or marketing, is required.

  • Proven success in developing and executing high-impact sponsorship activation and partnership marketing plans.

  • Experience reporting on sponsorship portfolio performance and ROI.

  • The ability to adapt quickly to changing requirements in a competitively charged environment and be willing to try new things drive execution that successfully differentiates our product among a vast number of competitors.

  • Excellent verbal and written communications skills and a willingness to travel and attend sponsorship events outside of normal business hours.

  • Strong cross-group and cross-division collaboration skills.

  • The ability to think differently, challenge conventional wisdom, and drive new best practices.

  • Minimum age of 18.

  • Must be authorized to work in the U.S.


  • Major consumer brand experience.

Job-Specific Leadership Expectations Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.


For eligible employees, our company offers a unique total rewards package that few companies can match, including insurance coverage for medical, dental and vision care, 401(k) retirement savings plans, monthly and annual incentive bonus plans, time off and a generous employee travel program. Our values reflect who we are at work and in our communities: Own Safety, Do the Right Thing, Be Kind-Hearted, Deliver Performance, and Be Remarkable. Alaska Airlines also fosters a diverse and inclusive culture and is an Equal Opportunity Employer.


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Alaska Airlines and Horizon Air do not tolerate discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital status, disability, protected veteran status, genetic information, or any other basis protected by applicable law. Employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants are also protected by law.

Alaska Airlines y Horizon Air no toleran discriminacion o acoso en base a raza, color, credo, religion, origen nacional, estatus migratorio de residencia o ciudadania, edad, sexo, orientacion sexual, identidad de genero o expresion, estado civil, discapacidad, estado veterano protegido, informacion genetica o cualquier otra base protegida por la legislacion aplicable. Empleados o aspirantes que indaguen, discutan o revelen su compensacion o la remuneracion de otros empleados o aspirantes tambien estan protegidos por ley.

Job ID: 32270

Location: Seattle, WA

Full/Part Time: Full-Time

Regular/Temporary: Regular