Alaska Airlines E-commerce Analyst II in Seattle, Washington


We're creating an airline people love. It begins with each Alaska Airlines employee, bringing unique strengths and energy to our work in the air and on the ground. Every day, we go beyond what's expected and reach for the remarkable, together.


Role Summary Alaska Airlines is looking for an E-commerce Analyst who can contribute to the success of our ambitious company key initiatives as it relates to our e-commerce business. This person will conduct evaluations of data trends and provide operational reporting and recommendations to guide the direction and success of e-commerce. Experience in analytics and tools such as Adobe Omniture, exceptional written and verbal skills, and demonstrated organizational effectiveness skills are key requirements in fulfilling the duties of this position.

Scope & Complexity This position supports e-commerce analysis activities for Alaska Airlines.

Key Duties

  • Develops, monitors, analyzes, and interprets large data sets to measure KPIs across various e-commerce platforms, including desktop, mobile, mobile apps, and kiosks.

  • Generates and maintains regular scorecards and dashboards gathering data points, including product performance, marketing effectiveness, purchase paths, traffic flows, geographical market, and customer segmentation.

  • Identifies and monitors customer behavior patterns and distills the information into conclusions with relevant, actionable recommendations.

  • Collaborates with business and IT teams to determine data and reporting requirements for new features.

  • Performs ad-hoc analyses to identify root cause issues and understand key business drivers.

  • Streamlines management reports and processes to produce documents that identify actionable differences across product lines and business units.

  • Evaluates the effectiveness of marketing and merchandising promotions.

  • Creates, manages and maintains documentation and repositories for analytical information, training documentation, implementation documents, and critical internal process documents.

  • Drives new tagging implementations and ensures data integrity validation testing in new releases.

  • Communicates and presents data, insights, and recommendations to all levels of the company, clearly and concisely.

  • Pulls data from many sources into centralized dashboards for easy understanding (Tableau)

  • Develops baselines and forecasting models by product and customer segment.

  • Remains current on emerging technology to continuously improve the reporting processes and the usability and efficiency of reporting.

Job-Specific Experience, Education & Skills Required

  • A minimum of 3 years of relevant experience in the areas of Business Intelligence, Analytics or Consulting in an e-commerce environment.

  • Experience using Tableau, running analyses, interpreting results, and forecasting.

  • Proven experience in training users on analytic tools.

  • A passion for numbers, data, and metrics, but also for delivering analysis of highest quality.

  • Understanding of internet technologies such as HTML, JavaScript and URL structures.

  • Demonstrated excellent verbal and written communication skills.

  • Adobe Omniture experience and advanced Microsoft Excel skills.

  • Strong organizational skills, time management, and a proactive self-starter.

  • Exceptional problem-solving skills and attention to detail.

  • Proven ability to transform data into actionable insights.

  • Proven ability to develop strong, collaborative working relationships across various workgroups.

  • Ability to prioritize and multi-task in a dynamic environment.

  • High school diploma or equivalent.

  • Minimum age of 18.

  • Must be authorized to work in the U.S.


  • A Bachelor of Arts or a Bachelor of Science degree, with a focus in business, math, or a related technical field.

  • Experience in data mining with large, complex datasets and SQL knowledge.

  • Technical Adobe Omniture skills including implementation, and tagging specs.

  • Airline industry or travel/hospitality knowledge.

  • Experience with multivariate, A/B, and optimization testing methods.

Job-Specific Leadership Expectations Embody the Alaska Spirit and conduct oneself with Professionalism, Integrity, Resourcefulness and Caring.


Submit your application by 11/25/2018 11:59pm (Pacific Time). We'll be happy to see it.


Horizon Air and Alaska Airlines are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

Job ID: 32904

Location: Seattle, WA

Full/Part Time: Full-Time

Regular/Temporary: Regular